LVMH Innovation Award Goes to Crobox

Christel Deskins

Click here to read the full article. PARIS — In a digital awards ceremony, LVMH Moët Hennessy Louis Vuitton handed this year’s Innovation Award to Crobox, a Netherlands-based start-up that personalizes digital displays of merchandise. Taking the event online — it usually takes place at the VivaTech fair, which was […]

Click here to read the full article.

PARIS — In a digital awards ceremony, LVMH Moët Hennessy Louis Vuitton handed this year’s Innovation Award to Crobox, a Netherlands-based start-up that personalizes digital displays of merchandise.

Taking the event online — it usually takes place at the VivaTech fair, which was canceled this year due to the coronavirus — the luxury group brought on executives to discuss the shifting environment for French start-ups and presented a survey on start-ups by Les Echos, a financial daily newspaper that belongs to LVMH, and polling company OpinionWay.

Kat Borlongan, who directs La French Tech, a government task force to promote French technology, and Julie Ranty, managing director of Viva Technology, also took part in the online presentation.

The winner of the prize, Crobox, was founded by Sjoerd Mulder, Leonard Wolters and Rodger Buyvoets, and seeks to prod consumers to make a purchase by tagging merchandise on digital displays with simple messages, to flag certain attributes that correspond to the client’s interests. A coat might be highlighted as “most viewed” or “100 percent recycled down,” for example. 

“They call it ‘the nudge that gets you to buy’,” said Ian Rogers, chief digital officer of LVMH.

The jury whittled down 1,200 applicants to a shortlist of 30, who gave pitches in an online event last month.

“I think it’s definitely our best batch ever,” said Rogers.

“We always try to have a bit of a balance, we don’t want it to be all marketing solutions or all back-office solutions — we try to have a good balance of things that are interesting,” he said.

Candidates offered products and services varying from Mexican start-up Desserto’s leather alternative made from cactus plants to Go in Store’s services that help salespeople become effective online sales associates.

Sign up for WWD’s Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.

Source Article

Next Post

College Roommates Launch Program to Help Essential Workers in Need: 'Make a Meaningful Impact'

A group of students at Dartmouth College are doing their part to ensure that no frontline worker struggles to obtain essential items during the coronavirus pandemic — one donor match at a time. Back in March, roommates Amy Guan and Rine Uhm helplessly watched as their spring semester and summer […]
College Roommates Launch Program to Help Essential Workers in Need: ‘Make a Meaningful Impact’

Subscribe US Now

mega sloto

Liga228 Situs web judi bola terpercaya terbesar dan terpercaya di Indonesia.

situs judi bola terbaik dan terbesar di Indonesia saat ini adalah Winning228.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. Deposit Cuan Slot Paling Murah

Game situs slot online resmi

slot hoki online

slot Indonesia

bocoran rtp slot

judi bola sbobet

Situs BandarQQ Online Terpercaya

??????????????? ???????????????

slot gacor hari ini judi slot online IDN Poker Online hoki slot rtp slot slot online slot online judi bola terpercaya slot online terpercaya prediksi parlay hari ini judi bola