How the Internet Is Reacting to the Yeezy Gap Announcement

From Esquire

Earlier this morning, Gap officially announced a historic partnership with Yeezy (the aptly named “Yeezy Gap” line) set to debut in stores and online in the beginning of 2021. The recently inked deal—which will include men’s, women’s, and children’s clothing (but not footwear)—marks the culmination of Kanye West’s decades-long effort to be taken seriously as a power player in the mass-market apparel space, and is a poignant full circle moment for an artist that famously worked a gig at his local Gap as a teen growing up in Chicago.

Over the years, West has made his admiration for the American chain extremely clear, shouting out the retailer in songs and interviews alike. And for the ailing mall mainstay, the partnership couldn’t come at a more opportune moment. West’s brand has never been bigger and Gap, suffering from a perfect storm of pandemic-related factors and longstanding issues related to the retail industry’s recent woes, has never needed the clout he commands more.

Regardless of how you’re interpreting the tie-up, the internet sure has some feelings about it. Reactions range from the tentatively enthusiastic to the decidedly scathing (and encompass seemingly every emotion in between), so no matter where you fall on the scale you’re sure to relate.

As you continue to process the news and debate whether you’ll be copping next year, we’ve rounded up some of the best takes we’re seeing on the subject for your viewing pleasure.

Happy Friday, folks.

The Optimistic:

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The Pessimistic:

The Happily Absurd:

The Bottom Line:

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