Willy Urias


Technology and Apple indeed seem to be inseparable units. Apple, which is a company engaged in technology and often dominates the world share with its superior technology products, one of which is a gadget or smartphone. Buy iPhone 12 pro smartphone is a dream among gadget lovers.

Apple always carries a unique design and always looks different with product differentiation. In making products, Apple adheres to 4 main strategies that were implemented from the time of Steve Jobs to Tim Cook, namely:

  • limited number of products
  • Focus on quality
  • Prioritizing profit over market share
  • Creating the Halo Effect for high demand

To increase demand, Apple made product differentiation to be different from its competitors in the market. By making an exclusive product and premium quality, Apple can create a wall that separates them from its competitors. Apple always tries and innovates with all the latest technology systems it has so far.

In making products, Apple pays attention to its aesthetics and performance. In principle, Apple uses high-quality materials and pays attention to its performance to provide a gadget that is easy to use for everyone. Starting from the iOS operating system which is Apple’s creation, the concept of Apple’s special Mobile Store with the Apple Store, the effectiveness of performance thanks to the selection of high-quality materials provides convenience for anyone who uses Apple. And of course, this is a distinct advantage for Apple.

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