Verizon Communications Inc. VZ recently inked a strategic deal with Cooler Screens to extend its digital advertising footprint in order to enhance the in-store shopping experiences of brick and mortar retail stores. The partnership is likely to redefine the way advertisers seek to reach consumers in the aftermath of the coronavirus-induced lockdown, when people were forced to stay indoors and seek the refuge of online shopping facilities for their daily needs.
Cooler Screens is a Chicago-based startup firm that combines retail product merchandising with digital technology to deliver relevant in-store shopping experiences by embedding smart screens into glass cooler doors. The screens are equipped with IoT sensors, enabling them to function as both merchandising and advertising platforms for brands, which can buy ads of various types and sizes that appear on the screens as people shop.
Per the deal, Verizon will power Cooler Screens’ digital media and advertising platform through