Verizon Partners Cooler Screens to Power Digital Ad in Retail

Verizon Communications Inc. VZ recently inked a strategic deal with Cooler Screens to extend its digital advertising footprint in order to enhance the in-store shopping experiences of brick and mortar retail stores. The partnership is likely to redefine the way advertisers seek to reach consumers in the aftermath of the coronavirus-induced lockdown, when people were forced to stay indoors and seek the refuge of online shopping facilities for their daily needs.

Cooler Screens is a Chicago-based startup firm that combines retail product merchandising with digital technology to deliver relevant in-store shopping experiences by embedding smart screens into glass cooler doors. The screens are equipped with IoT sensors, enabling them to function as both merchandising and advertising platforms for brands, which can buy ads of various types and sizes that appear on the screens as people shop.

Per the deal, Verizon will power Cooler Screens’ digital media and advertising platform through

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Paris Fashion Week Unveils Partners, Content for Online Shows

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Paris Fashion Week will venture online next week aided by a host of tech and media partners, including Launchmetrics, YouTube and Instagram, WWD has learned.

The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body, said it conscripted Launchmetrics, a data and technology company, to build digital platforms for the upcoming couture and men’s weeks.

Both sites will feature spaces reserved for professionals, but are accessible to the general public in order to capture a wide audience.

The platforms are headlined by official calendars, where videos will be unveiled at scheduled times and can be viewed again following their initial broadcast.

Editorial content, in cooperation with fashion school Institut Français de la Mode, will assemble interviews, making-of clips and Zoom gatherings supplied by participating brands and designers, cultural institutions, media firms and others.

“To us, creativity is the driving

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