Google, Gap Inc. Discuss Navigating the ‘Path Forward’

Click here to read the full article.

As part of WWD’s COVID-19 business insights series, “Fashion’s New World Order,” Kevin Fried, industry director of specialty retail at Google, and Blair Dunn, senior vice president of digital and e-commerce at Gap Inc., joined WWD executive editor Arthur Zaczkiewicz for a webinar called “Navigating the Path Forward.” The goal of the discussion was to unlock the mind of the consumer and examine how it has changed in the current environment and how retailers can learn to navigate them by looking at search trends from the hundreds of millions of people who use Google for shopping-related searches daily and specific data for how Gap Inc. has adapted its business for today’s dynamic market throughout the pandemic and as stores continue to reopen.

Consumer behavior is ever-changing, especially in the wake of the multiple crises this year. “The past two to three months have

Read More

This critical link could help bridge America’s racial wealth gap

The racial wealth gap — the disparity in median wealth between the different races — is a persistent struggle, and it appears to be worsening, especially between White and Black Americans.

According to a recent study by McKinsey & Co., Black Americans can expect to earn up to $1 million less than White Americans over their lifetime. The median White family had more than 10 times the wealth of the median Black family in 2016, according to the Federal Reserve’s most recent Survey of Consumer Finances. White families had the highest level of median wealth, at $171,000, while Black families median wealth was $17,600 and Latino families was $20,700.

White workers, on average, are paid more than Black and Latinx workers at almost every education level, according to a 2018 report by the Economic Policy Institute. Whites with an advanced degree received an hourly wage of $44.46, while Latinx earned

Read More

How the Internet Is Reacting to the Yeezy Gap Announcement

Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Esquire

Earlier this morning, Gap officially announced a historic partnership with Yeezy (the aptly named “Yeezy Gap” line) set to debut in stores and online in the beginning of 2021. The recently inked deal—which will include men’s, women’s, and children’s clothing (but not footwear)—marks the culmination of Kanye West’s decades-long effort to be taken seriously as a power player in the mass-market apparel space, and is a poignant full circle moment for an artist that famously worked a gig at his local Gap as a teen growing up in Chicago.

Over the years, West has made his admiration for the American chain extremely clear, shouting out the retailer in songs and interviews alike. And for the ailing mall mainstay, the partnership couldn’t come at a more opportune moment. West’s brand has never been bigger and Gap, suffering from a perfect storm of pandemic-related factors and

Read More