Facebook has launched a new campaign to help people spot false stories and misinformation.
The ads will encourage people to question what they read online, in their Facebook news feeds and elsewhere, when they launch from July.
It comes as Facebook and other platforms face questions over how tightly they should regulate misleading stories, and whether they are doing enough to stop their spread.
Devised in consultation with fact-checking partner Full Fact, the ads will ask the public to check whether a post is from a trusted source, ensure they read beyond headlines, and be alert to manipulated images, as well as reflecting on how it makes them feel.
“People who make false news try to manipulate your feelings,” warns one of the messages.