Brand

Tesla has a huge lead over other automakers. See how the electric-car company’s brand became so mighty.

Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.
Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.

Jae C. Hong/Associated Press

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.

For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only about 250,000 vehicles, while General Motors sold almost 8 million.

Investors have decided that this means Tesla should be worth $300 billion in market capitalization, more valuable than GM, Ford, and Fiat Chrysler Automobiles combined — and topping Volkswagen and Toyota, the two biggest automakers on Earth.

Vehicle sales obviously

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Move Your Brand Forward Topic of Manhattan Beach Chamber Webinar

MANHATTAN BEACH, CA — The promises your business makes to your customers are even more important now during the COVID-19 pandemic. To help business owners and other interested parties, the Manhattan Beach Chamber is hosting its free monthly Chamber Power Hour on Thursday, August 6 from 9-10 a.m. “Right Now, Brand Messaging Is Everything: Learn How To Do It Right” is the topic speaker and Manhattan Beach resident Laura Missioreck will address.

Missioreck, founder and chief creative officer of The Graphic Element, will address fundamental branding techniques that will help elevate your business. The hour-long webinar will offer engaging and thoughtful tips to boost your entrepreneurial spirit while you get through the pandemic.

“Branding is much more than your logo,” said Missioreck. “It’s the value promises you make to your audience.” She will share the best practices for branding your business in uncertain times and will discuss:

  • 5 ways branding

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Patrick Starrr Reveals Beauty Brand, One/Size

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Patrick Starrr wants to bring “all-encompassing diversity” to the beauty industry.

Since Jan. 1, the Filipino beauty influencer has been asking his 4.6 million Instagram followers and 4.4 million YouTube subscribers to film themselves saying the following phrase: “Makeup is a one size fits all.”

The “ultimate gag,” Starrr said, is that phrase is the messaging for One/Size, his first cosmetics company and joint venture with Luxury Brand Partners. One/Size will debut at Sephora online on July 17 and in stores on July 30. Starrr will reveal the initial product offering and pricing on July 10.

In the seven years since he uploaded his first YouTube video, Starrr has become one of the leading voices in the beauty influencer industry. He paired with MAC Cosmetics in 2017 for a product collaboration that industry sources estimated would surpass $25 million in sales. The one-off

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Lucky Brand files for bankruptcy amid coronavirus pandemic

Lucky Brand has joined other retailers in filing for bankruptcy due to the coronavirus pandemic.

On Friday, Lucky Brand Dungarees, LLC announced they had filed for Chapter 11 bankruptcy and that the company is looking to sell the business to SPARC Group, operator of Aéropostale and Nautica.

The Los Angeles-based denim company is the latest retailer to fall victim to the effects of the COVID-19 pandemic, which has hit clothing sales as stores shut their doors during the crisis. Lucky joins J.Crew, Neiman Marcus and the long-suffering J.C. Penney, all of which filed for bankruptcy during the pandemic.

“Because of all the social distancing and states being in lockdown, retailers have suffered,” Jay Sole, UBS apparel analyst, told TODAY. “It’s putting companies under pressure, especially ones who were already feeling stressed, and forced them to close stores.” Sole said that it’s not just one company that is affected, and that

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